With inflation still biting and grocery bills climbing consistently, more Australians are returning to the basics: nourishing, home-style meals that don’t break the bank. At Kitchen Food Company, we’re seeing this shift firsthand, families want the warmth of a home-cooked meal without the rising costs or time pressure that often come with it.

Australians Are Re-Prioritising the Family Meal

Recent research from Roy Morgan shows that over 70% of Australians are actively cutting spending on dining out, and grocery shopping patterns reflect a growing preference for budget-friendly, fresh food options. In fact, a 2024 report by the Australian Food & Grocery Council found a 12% increase in the sale of fresh, ready-made meals in supermarkets, particularly among time-poor families and working professionals.

We’re seeing a clear demand for nutritious, home-style meals made with care. Hearty, familiar meals that are accessible, priced with everyday Australians in mind. It’s no longer just about convenience, people want real food that reminds them of what their Mum used to make, without needing an hour in the kitchen.

The Challenge: Good Food on a Budget

Food inflation has pushed everyday staples like rice, eggs, and meat to new highs. For many families, this has led to stress around meal planning and stretching the weekly budget.

According to the ABS, the cost of groceries rose by 7.5% year-on-year in 2024. Unsurprisingly, families are seeking out smart alternatives, products that blend the comfort of home-cooked meals with affordability, nutrition, and ease.

Australians aren’t willing to compromise on health or taste, even when money is tight. We’re focusing on building meals that are nutritionally balanced, filling, and comforting, ready in under 3 minutes.

The Solution: Fresh, Home-Style Ready Meals That Feel Real

At Kitchen Food Company, we’ve always believed that ready-made meals don’t mean you have to compromise. Using local ingredients, smart sourcing, and seasonal planning, we design meals that deliver to what families want, affordable, nutritious, and familiar.

It’s this very moment in time that reminds us why we started Kitchen Food Company. Dedicating ourselves to helping Australians eat better every day, with nutritious and accessible ready-made meals that make life easier and more enjoyable. It’s not about trends. It’s about giving people back the time and nourishment they deserve.

A Growing Need for Smart Food Solutions

What we’re seeing here at Kitchen Food Company, is part of a broader movement: Australians are asking more of the food industry. They want fresh food that’s fast and accessible without compromising on flavour and nutrition. Because real food should be for everyone.